Scout brought us on to bring the brand to the forefront of the tinned seafood craze that was taking over the internet. We did just that in less than six months.

Our Strategy

• Positioned founders as seafood CPG experts

• Focused on commerce writers and affiliate marketing to drive coverage

• Used omni-channel success metrics to appeal to business and industry publications

• Secured exclusives to announce fundraising round and national retail expansion

• Amplified trade show attendance by attracting media, influencers, and tastemakers to Scout’s booth

• Submitted product and founders for consumer and industry awards

• Executed successful NYC happy hour, media & influencer mailer, and announcement strategy for new product line

Our Results

• 11 month relationship

• +3B impressions from top tier media coverage

• 52 influencer + celebrity giftings

• 4 speaking engagements

• 3 consumer awards

• 2 announcement exclusives