Holly Corrales brings almost a decade of storytelling experience as the founder of PlantedSeed. After a stint as a reporter + anchor for an Arizona CBS affiliate, Holly joined a top CPG PR firm in San Diego where she supported strategic campaigns for emerging and post-growth CPG brands such as Banza, Annie’s Homegrown, and Birch Benders. She went on to lead lifestyle accounts for PR & marketing firms on both coasts before landing at Lavva Yogurt as the communications director. At Lavva, Holly oversaw integrated marketing across brand positioning, PR, influencer, and owned channels. Having worked on all three sides of the process — brand, agency, and media — Holly knows what it takes to bring a story to life. 

As a Georgia native and UGA grad, Holly has put roots in Atlanta where she enjoys spending time outdoors, eating all the food, and exploring the area with her husband.