As part of Petaluma’s go to market strategy, we’ve led the brand to the forefront of the sustainable pet food conversation.

Leveraged affiliate program to secure commerce coverage on consumer outlets
Targeted industry and business media for larger storytelling
Curated thoughtful mailers for celebrities, influencers and top tier media
Coordinated partnerships with like-minded brands
Submitted for consumer and industry awards
Tapped influencer marketing to amplify brand mission with environmentally conscious creators
Created holistic campaigns for two new product launches, one retail expansion, and many other accomplishments

+1 year relationship (and counting!)
+926M impressions from top tier media coverage
30 earned social media shares & 4 paid campaigns
14 celebrity giftings including to: Martha Stewart, Tabitha Brown, Olivia Munn, Adrien Grenier, and Gwyneth Paltrow
6 awards across consumer, industry, and business