PR + Brand Marketing Consultancy

STRATEGIC STORYTELLING

BRAND BUILDING

ABOUT HOLLY

I started my career telling stories as a reporter for a CBS affiliate and quickly found that my true passion was shaping narratives behind the scenes. That led me to Covet PR (now Power Digital) — helping then emerging brands like Banza, Birch Benders, and EPIC become household names.

After some time managing PR and marketing for restaurants and hospitality clients, I found my way back to CPG on the marketing team for a plant-based yogurt company. My position touched all parts of brand building from ensuring a consistent identity to overseeing the way we communicated with our consumer.

PlantedSeed works with companies that prioritize the well-being of people and planet. Our sweet spot is high growth CPG in food, beverage, and wellness.

RECENT CLIENTS

Wholly Veggie

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OWYN

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wildwonder

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The Ginger People

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Goodonya

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Heraclea

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Petaluma

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Struesli

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Beyond Good

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Wholly Veggie · OWYN · wildwonder · The Ginger People · Goodonya · Heraclea · Petaluma · Struesli · Beyond Good ·

Services

  • Media Relations

    Expert storytelling and affiliate marketing meet deep media relationships to garner meaningful placements.

  • Brand Strategy

    Drive customer loyalty through emotional connection, distinct identity, and dynamic positioning.

  • Thought Leadership

    Establish authority and trust through a unique perspective that we’ll help to define and amplify.

  • Strategic Seedings

    Get product into the right hands at the right time to garner VIP brand fans: celebrities, influencers, and other tastemakers.

  • Partnerships

    Reach new and target audiences through culturally relevant, creative collaborations with like-minded brands.

CLIENTS FEATURED IN

  • "PlantedSeed is the best PR firm we've worked with, and we'd recommend them to any brand in the CPG space looking to create real results from PR initiatives."

    John Bonnell, Wholly Veggie Co-Founder & CEO

  • "PlantedSeed raised our profile with both consumers and trade audiences, which led to increased sales performance and a successful acquisition."

    Michael Campi, former Popchips VP of Marketing

  • "I've been working with PR agencies for almost 20 years, and they are at the top of my list."

    Kristine Ford, Beyond Good Head of Marketing

  • "Holly has been a perfect fit for Petaluma. She draws from a wealth of experiences in the food and CPG space, and she's incredibly adaptable and creative in telling our brand's story."

    Caroline Buck, Petaluma Co-Founder & CMO

CONTACT