PR + Brand Marketing Consultancy

STRATEGIC STORYTELLING

BRAND BUILDING

ABOUT HOLLY

I started my career telling stories as a reporter for a CBS affiliate and found my passion in shaping brand narratives behind the scenes. That led me to Covet PR (now Power Digital), where I worked with then-emerging brands like Banza, Birch Benders, and EPIC Provisions, helping them grow from challenger to category leader.

Since then, I’ve spent over a decade immersed in the world of purpose-driven consumer brands, leading not just PR, but big-picture brand strategy.

At PlantedSeed, I partner with companies that prioritize the well-being of people and planet, guiding them through high-growth moments with messaging, positioning, and storytelling that moves the needle.

While many agencies offer press hits, I offer perspective. I help brands get clear on who they are, how to show up in the world, and what they need to say — from the first pitch to Series B and acquisition.

My sweet spot: building momentum for food, beverage, and wellness brands, looking for strategies beyond an outdated PR playbook. PlantedSeed partners with founders and marketing teams who want a strategic partner to help them grow with clarity and intention.

RECENT CLIENTS

Wholly Veggie

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OWYN

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wildwonder

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The Ginger People

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Goodonya

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Heraclea

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Petaluma

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Struesli

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Beyond Good

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Wholly Veggie · OWYN · wildwonder · The Ginger People · Goodonya · Heraclea · Petaluma · Struesli · Beyond Good ·

Services

  • Media Relations

    Pitching is just the beginning. We blend compelling storytelling, affiliate strategy, and deep media relationships to land coverage that builds credibility, drives traffic, and converts curiosity into loyalty.

  • Big Picture Strategy

    Gain awareness with clarity and confidence. We use market insights and cultural context to build modern campaigns that ensure your brand’s identity, voice, and positioning will reach your target audience.

  • Thought Leadership

    Your founder has a strong perspective. We use industry knowledge to help them share it in the right voice, through the right channels, and with a point of view that builds trust, authority, and brand equity.

  • Strategic Seedings

    From celebrities to influencers, we take a hand-picked approach to getting your product into the hands of the most influential tastemakers that can sing your brand’s praises and increase visibility.

  • Partnerships

    We don’t just stop at earned media to reach new audiences and strengthen brand relevance. We align clients with like-minded brands to create culturally relevant, buzzworthy moments.

CLIENTS FEATURED IN

CASE STUDIES AVAILABLE UPON REQUEST

  • "PlantedSeed is the best PR firm we've worked with, and we'd recommend them to any brand in the CPG space looking to create real results from PR initiatives."

    John Bonnell, Wholly Veggie Co-Founder & CEO

  • "PlantedSeed raised our profile with both consumers and trade audiences, which led to increased sales performance and a successful acquisition."

    Michael Campi, former Popchips VP of Marketing

  • "I've been working with PR agencies for almost 20 years, and they are at the top of my list."

    Kristine Ford, Beyond Good Head of Marketing

  • "Holly has been a perfect fit for Petaluma. She draws from a wealth of experiences in the food and CPG space, and she's incredibly adaptable and creative in telling our brand's story."

    Caroline Buck, Petaluma Co-Founder & CMO

  • "Holly is thoughtful, strategic, and relentless in the best way. If you’re looking for someone who cares about your brand and knows how to get real results, I can’t recommend her enough."

    Berk Bahceci, Heraclea Founder & CEO

CONTACT